01
welcome

"We're active investors, not passive investors."

Welcome to our family office, founded by Ken Goodrich, where we are dedicated to fostering growth and innovation in the industries we know best.

Based in Las Vegas, we specialize in real estate and home services while also exploring emerging technologies that shape the future. Whether through strategic investments or mentorship, we support entrepreneurs at every stage of their journey, offering the expertise and guidance to help them succeed.

Ken Goodrich
Candice Wu

CxC AI is an innovative platform focused on optimizing business operations and customer engagement through AI-driven insights and automation. It provides features like real-time customer sentiment analysis, AI-based recommendations, and comprehensive call transcriptions. These tools offer immediate support to technicians and business managers, promoting operational excellence and tailored customer experiences. Our family office has invested in CxC AI and is playing an advisory role, driven by our belief in their forward-thinking approach to enhancing customer service and operational efficiency. To learn more about CxC AI, visit https://www.cxc.ai/

Goettl Air Conditioning & Plumbing is a leading provider of HVAC and plumbing services in the Southwest United States, known for its high-quality customer service and innovative solutions for residential and commercial clients. With a strong legacy dating back to 1939, Goettl has established itself as a trusted name in the industry, offering a range of services from air conditioning repair and installation to plumbing solutions. Our family office has invested in Goettl Air Conditioning & Plumbing, recognizing its commitment to excellence and growth potential in the home services sector. We are excited to support Goettl's continued expansion and dedication to delivering superior service to its customers. Find out more https://www.goettl.com/

Smart AC is a prominent player in the HVAC sector, utilizing IoT technology to optimize air conditioning systems. Renowned for incorporating smart devices into residential and commercial settings, Smart AC provides solutions for remote monitoring, predictive maintenance, and energy efficiency. Their cutting-edge products are designed to lower operational costs and minimize environmental impact, positioning them as a significant force in green technology. Our family office has invested in Smart AC and serves in an advisory role because we believe in their vision and their potential to transform the HVAC industry. To learn more, visit www.smartac.com

Sera Software, located in Grapevine, Texas, offers Field Service Management (FSM) solutions tailored for HVAC, plumbing, electrical, and other home service industries. Their platform focuses on boosting efficiency and profitability by automating key functions such as scheduling, dispatching, and job tracking, enabling businesses to pinpoint financial gaps and optimize operations. Many clients experience a notable revenue increase within six months, thanks to features like dynamic margin pricing and real-time job tracking. Our family office has chosen to invest in Sera Software and take on an advisory role because we believe in their innovative approach to transforming field service management. To learn more, visit www.sera.tech

Our family office is proud to invest in Four Seasons Heating, Air Conditioning, Plumbing, and Electric, a trusted leader in home services for over 50 years. We believe in supporting companies that prioritize customer satisfaction, innovation, and efficiency. Four Seasons’ commitment to quality, from HVAC solutions to electrical and plumbing services, aligns with our vision of investing in businesses that make a positive impact on everyday life. For more details on their services and dedication to excellence, visit https://www.fourseasonsheatingcooling.com/

Founded by Tommy Mello in 2007, A1 Garage Door Service is a nationally recognized leader in garage door repair and installation. Operating in over 30 markets across the United States, the company is known for its high-quality parts and exceptional customer service provided by highly trained technicians. A1 Garage Door Service is dedicated to delivering outstanding customer experiences and aims to become the largest and most trusted garage door company in North America. Our family office has invested in A1 Garage Door Service and taken on an advisory role, driven by our strong belief in their mission and growth potential. For more information, visit https://a1garage.com/

Zephyr Filtration specializes in high-efficiency MERV 13 filters that capture particles as small as 0.3 microns, significantly improving indoor air quality by filtering out allergens, dust, and other airborne pollutants. Their filters stand out due to their innovative design, featuring self-sealing flexible gaskets that prevent air bypass and compatibility with standard air grilles. With a lifespan of up to six months, they provide a reliable and efficient solution for keeping air clean in both homes and businesses. Our family office has invested in Zephyr Filtration and is involved in an advisory role, reflecting our strong support for the company's mission to improve air quality with cutting-edge filtration technology. For more details, visit https://zephyrfiltration.com/merv-13.html

CxC AI is an innovative platform focused on optimizing business operations and customer engagement through AI-driven insights and automation. It provides features like real-time customer sentiment analysis, AI-based recommendations, and comprehensive call transcriptions. These tools offer immediate support to technicians and business managers, promoting operational excellence and tailored customer experiences. Our family office has invested in CxC AI and is playing an advisory role, driven by our belief in their forward-thinking approach to enhancing customer service and operational efficiency. To learn more about CxC AI, visit https://www.cxc.ai/

Goettl Air Conditioning & Plumbing is a leading provider of HVAC and plumbing services in the Southwest United States, known for its high-quality customer service and innovative solutions for residential and commercial clients. With a strong legacy dating back to 1939, Goettl has established itself as a trusted name in the industry, offering a range of services from air conditioning repair and installation to plumbing solutions. Our family office has invested in Goettl Air Conditioning & Plumbing, recognizing its commitment to excellence and growth potential in the home services sector. We are excited to support Goettl's continued expansion and dedication to delivering superior service to its customers. Find out more https://www.goettl.com/

Smart AC is a prominent player in the HVAC sector, utilizing IoT technology to optimize air conditioning systems. Renowned for incorporating smart devices into residential and commercial settings, Smart AC provides solutions for remote monitoring, predictive maintenance, and energy efficiency. Their cutting-edge products are designed to lower operational costs and minimize environmental impact, positioning them as a significant force in green technology. Our family office has invested in Smart AC and serves in an advisory role because we believe in their vision and their potential to transform the HVAC industry. To learn more, visit www.smartac.com

Sera Software, located in Grapevine, Texas, offers Field Service Management (FSM) solutions tailored for HVAC, plumbing, electrical, and other home service industries. Their platform focuses on boosting efficiency and profitability by automating key functions such as scheduling, dispatching, and job tracking, enabling businesses to pinpoint financial gaps and optimize operations. Many clients experience a notable revenue increase within six months, thanks to features like dynamic margin pricing and real-time job tracking. Our family office has chosen to invest in Sera Software and take on an advisory role because we believe in their innovative approach to transforming field service management. To learn more, visit www.sera.tech

Our family office is proud to invest in Four Seasons Heating, Air Conditioning, Plumbing, and Electric, a trusted leader in home services for over 50 years. We believe in supporting companies that prioritize customer satisfaction, innovation, and efficiency. Four Seasons’ commitment to quality, from HVAC solutions to electrical and plumbing services, aligns with our vision of investing in businesses that make a positive impact on everyday life. For more details on their services and dedication to excellence, visit https://www.fourseasonsheatingcooling.com/

Founded by Tommy Mello in 2007, A1 Garage Door Service is a nationally recognized leader in garage door repair and installation. Operating in over 30 markets across the United States, the company is known for its high-quality parts and exceptional customer service provided by highly trained technicians. A1 Garage Door Service is dedicated to delivering outstanding customer experiences and aims to become the largest and most trusted garage door company in North America. Our family office has invested in A1 Garage Door Service and taken on an advisory role, driven by our strong belief in their mission and growth potential. For more information, visit https://a1garage.com/

Zephyr Filtration specializes in high-efficiency MERV 13 filters that capture particles as small as 0.3 microns, significantly improving indoor air quality by filtering out allergens, dust, and other airborne pollutants. Their filters stand out due to their innovative design, featuring self-sealing flexible gaskets that prevent air bypass and compatibility with standard air grilles. With a lifespan of up to six months, they provide a reliable and efficient solution for keeping air clean in both homes and businesses. Our family office has invested in Zephyr Filtration and is involved in an advisory role, reflecting our strong support for the company's mission to improve air quality with cutting-edge filtration technology. For more details, visit https://zephyrfiltration.com/merv-13.html

CxC AI is an innovative platform focused on optimizing business operations and customer engagement through AI-driven insights and automation. It provides features like real-time customer sentiment analysis, AI-based recommendations, and comprehensive call transcriptions. These tools offer immediate support to technicians and business managers, promoting operational excellence and tailored customer experiences. Our family office has invested in CxC AI and is playing an advisory role, driven by our belief in their forward-thinking approach to enhancing customer service and operational efficiency. To learn more about CxC AI, visit https://www.cxc.ai/

Goettl Air Conditioning & Plumbing is a leading provider of HVAC and plumbing services in the Southwest United States, known for its high-quality customer service and innovative solutions for residential and commercial clients. With a strong legacy dating back to 1939, Goettl has established itself as a trusted name in the industry, offering a range of services from air conditioning repair and installation to plumbing solutions. Our family office has invested in Goettl Air Conditioning & Plumbing, recognizing its commitment to excellence and growth potential in the home services sector. We are excited to support Goettl's continued expansion and dedication to delivering superior service to its customers. Find out more https://www.goettl.com/

Smart AC is a prominent player in the HVAC sector, utilizing IoT technology to optimize air conditioning systems. Renowned for incorporating smart devices into residential and commercial settings, Smart AC provides solutions for remote monitoring, predictive maintenance, and energy efficiency. Their cutting-edge products are designed to lower operational costs and minimize environmental impact, positioning them as a significant force in green technology. Our family office has invested in Smart AC and serves in an advisory role because we believe in their vision and their potential to transform the HVAC industry. To learn more, visit www.smartac.com

Sera Software, located in Grapevine, Texas, offers Field Service Management (FSM) solutions tailored for HVAC, plumbing, electrical, and other home service industries. Their platform focuses on boosting efficiency and profitability by automating key functions such as scheduling, dispatching, and job tracking, enabling businesses to pinpoint financial gaps and optimize operations. Many clients experience a notable revenue increase within six months, thanks to features like dynamic margin pricing and real-time job tracking. Our family office has chosen to invest in Sera Software and take on an advisory role because we believe in their innovative approach to transforming field service management. To learn more, visit www.sera.tech

Our family office is proud to invest in Four Seasons Heating, Air Conditioning, Plumbing, and Electric, a trusted leader in home services for over 50 years. We believe in supporting companies that prioritize customer satisfaction, innovation, and efficiency. Four Seasons’ commitment to quality, from HVAC solutions to electrical and plumbing services, aligns with our vision of investing in businesses that make a positive impact on everyday life. For more details on their services and dedication to excellence, visit https://www.fourseasonsheatingcooling.com/

Founded by Tommy Mello in 2007, A1 Garage Door Service is a nationally recognized leader in garage door repair and installation. Operating in over 30 markets across the United States, the company is known for its high-quality parts and exceptional customer service provided by highly trained technicians. A1 Garage Door Service is dedicated to delivering outstanding customer experiences and aims to become the largest and most trusted garage door company in North America. Our family office has invested in A1 Garage Door Service and taken on an advisory role, driven by our strong belief in their mission and growth potential. For more information, visit https://a1garage.com/

Zephyr Filtration specializes in high-efficiency MERV 13 filters that capture particles as small as 0.3 microns, significantly improving indoor air quality by filtering out allergens, dust, and other airborne pollutants. Their filters stand out due to their innovative design, featuring self-sealing flexible gaskets that prevent air bypass and compatibility with standard air grilles. With a lifespan of up to six months, they provide a reliable and efficient solution for keeping air clean in both homes and businesses. Our family office has invested in Zephyr Filtration and is involved in an advisory role, reflecting our strong support for the company's mission to improve air quality with cutting-edge filtration technology. For more details, visit https://zephyrfiltration.com/merv-13.html

03
IMPACT

GOODRICH ENTREPRENEURS

14

72

2.5k

$650M

Whether we do business together or not, we aim to give back to the entrepreneurial community. When it makes sense, Ken and the team will hop on a Teams meeting to offer free guidance and mentorship. While you might be at your desk, Ken could be out on his morning walk, sharing advice along the way. So please excuse the occasional breeze, landscaper, or barking dog—our focus is on helping you succeed, no matter where we are.

04
ABOUT the founder

From Underdog to Industry Leader

Ken is an experienced entrepreneurial executive with over 30 years of experience in acquiring, integrating, and developing HVAC, plumbing, and contracting businesses. He excels in creating high-performance leadership teams focused on growth, process improvement, customer satisfaction, and accountability for performance. Throughout his career, Ken has built and sold eight companies.

05
Testimonials

Hear from people we've mentored

I admire Ken and his team for the great success they have achieved. I think it’s great that they offer coaching to others in the industry to share their knowledge and strategies to help them achieve their goals.
Cindy Babione
Cindy Babione
The Goodrich team has always been generous with their guidance and support. We’re lucky to work in an industry with mentors of this caliber. Thank you!
Marisa Reddy
Marisa Reddy
The insight and guidance provided was just one aspect. Learning how Ken might've done things different, looking back and how he has adjusted moving forward is yet another. A genuine, easy, and experienced dialogue to say the least. Very thankful!
Clint Hodge
Clint Hodge
Ken was incredibly insightful. On top of that, very willing to give guidance with his wealth of knowledge. It felt like he truly cared and was in a position to give back and provide actionable steps. He listened very well.
Timothy Leary
Timothy Leary
I've been following Ken for a while now. I can't even believe he took the time out of his day to talk to someone with a company as little as mine, and give us much knowledge as he did. When he was explaining everything he dumbed it down to my level to make it make sense for me and I really appreciate it.
Andrew Crowe
Andrew Crowe

My company was like a member of my family, but it was starting to stagnate. After talking with Ken and becoming partners with Goettl we were given the tools to see the company not only live on, but thrive. I can honestly say that I would have never considered selling my company to anyone other than Ken.”

Eric Dutton
Owner of Dutton Plumbing

My company was like a member of my family, but it was starting to stagnate. After talking with Ken and becoming partners with Goettl we were given the tools to see the company not only live on, but thrive. I can honestly say that I would have never considered selling my company to anyone other than Ken.”

Eric Dutton
Owner of Dutton Plumbing
06
media

Goodrich in the media

Meeting
podcast

The "E-Myth" Way To A Successful Service Company

podcast

How To Get From $200k To $100M & Survive A Recession

Woman speaking into mic at computer